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U2 Will Announce New Album With A Super Bowl Ad

by Photo of Sunaina Singh

The Irish rockers are now looking for brand partners for the ad for their LP tentatively due Spring ’14.

U2 Will Announce New Album With A Super Bowl Ad

In this article…

Editor's Note: If this news is coming out now, doesn't that kind of make putting out a super expensive commercial kind of irrelevant? - Ross

U2 are planning on announcing the band's new album with a commercial during this year's Super Bowl. This will be U2's 13th studio album and first of the new decade

The band worked with prolific producer Danger Mouse after finishing their world tour in 2011 supporting their 2009 album entitled No Line on the Horizon. Although the band considered releasing more songs from their 2009 album, they decided to make completely new material instead. Hence, U2 has been working on this new material for the past two two years and have attempted to create an extremely strong record. 

"We could make three or four different records and justify that to ourselves," Bassist Adam Clayton said in June. "But to make the best record you can, you have to steer away from the ones you can make easily. We're really trying to get into territory that we're not comfortable in."

More recently, Clayton said the songs in the new album are mature with a "bit of a return to U2 of old." He also mentioned that the group aims to finish the selected 12 tracks by November so they could all enjoy Christmas. 

Keep an eye out for the band's new song entitled "Ordinary Love," expected to come out on Black Friday. Another thing to look forward to besides the shopping?

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