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Ever wanted to look like a Kardashian? …Yeah, me neither. But, for the people who do, you've already got the clothes and the nail polish. And if you thought that's all you need to be a Kardashian, you're wrong. You still need the bitchy attitude, the media-obsessed mother, and the pounds of makeup. Thankfully, Kim, Kourtney and Khloe Kardashian are launching a cosmetics collection this December and a full line next year. They've got you covered.
Women’s Wear Daily (subscription required) anticipates that the collection “will offer mass consumers the tools to mimic the famous faces of the brunette beauties.” So, that means there will only be one look right?
The line won’t be called anything like Kardashian Kollection or Kardashian Kosmetics, but Khroma Beauty. Surprised? Me too. Khroma Beauty will be carried by Ulta, a beauty retailer that also carries brands like Bare Escentuals and Urban Decay. It will offer products for the face, eyes, and lips and even some eye weave. We all know how much the Kardashians love their false eyelashes.
Unlike Kim's perfume line, I predict good results from this endeavor. They’ve managed to pull a reputable beauty retailer and already have consumer loyalty. The Kardashians have also promised to provide insider makeup tips from them and their makeup artists via Twitter and YouTube. Kim, Kourtney and Khloe each have a strong social network following. Kardashian fans continue to prove that they can’t have enough of the family, so this is just another opportunity for them to “keep up” with the Kardashians.