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Jim Gaffigan Next Standup Special Will Be Released Online

by Photo of Ross Bernhardt

Just like Louis C.K., Gaffigan will make his next special available for online download only instead of TV.

Jim Gaffigan Next Standup Special Will Be Released Online

Jim Gaffigan is one of the most popular standup acts out there today.  His specials have done ridiculously well on Comedy Central over the last few years as fans clamor for more Hot Pockets jokes.  But Gaffigan is taking a play out of Louis C.K.'s playbook and will be making his next comedy special, which he is taping later this month, available online for $5.<

Louis C.K. experimented with this just a couple months ago and experienced huge success.  He taped his special, Live at Beacon Theater, and then made it available for purchase, stream, or download on his site for $5.  Instead of selling his act to a company that would then sell it back to us, he cut out the middle man.  Gaffigan is going to do the same thing.  Here's what Gaffigan wrote on his website

Dear Internet Friends,

Inspired by the brilliant Louis CK, I have decided to debut my all-new hour stand-up special on my website, Jimgaffigan.com.

Beginning sometime in April, “Jim Gaffigan: Mr. Universe” will be available exclusively for download for only $5. A dollar from each download will go directly to The Bob Woodruff Foundation; a charity dedicated to serving injured Veterans and their families.

I am confident that the low price of my new comedy special and the fact that 20% of each $5 download will be donated to this very noble cause will prevent people from stealing it. Maybe I’m being naïve, but I trust you guys. Besides who would want the karma of stealing money from wounded Veterans? Come on you guys. How dare you even think about it?

I know I am taking a risk here. People I respect have advised me to take the safer, more traditional route with the premiere of the special. However, I am incredibly motivated by the courage of Louie to offer his fans direct access for a low price. Buyers of my special can be assured that their money will go directly to feeding and raising my four children instead of a giant corporation. I will self-produce a high quality special with all new material that will be incredibly easy to download and then you will own it. Forever. For $5. Roughly the price of five packs of Ramen Noodles. And believe me my special is going to be much better than five packs of disgusting Ramen Noodles. Gross.

Not going with a big corporation means I wont have any advertising. There will be no bells and whistles or billboards but maybe you can help. If you like the special, tell you friends to download it too. That’s the best kind of advertising anyway.

The move represents a pretty sizable shift in the way content will be sold to consumers.  If Gaffigan's special is as successful as Louis C.K.'s (and there's really no reason it shouldn't be), we will probably see more and more artists do this.  It's pretty cool.

Let CHARGED.fm get you tickets to see Jim Gaffigan live.


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