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We Need To Talk About Pitbull's World Cup Song

by Photo of Ross Bernhardt

‘We Are One (Ole Ola)’ feat. Jennifer Lopez and Claudia Leitte isn’t your average World Cup theme.

We Need To Talk About Pitbull's World Cup Song

The World Cup is just a couple months away, and the promotional push is picking up. The music of the World Cup is slowly making its way out, and the event's official theme song was released yesterday. "We Are One (Ole Ola)" by Pitbull feat. Jennifer Lopez and Claudia Leitte is an interesting selection for a couple of reasons:

1. The song kind of sucks.

2. Pitbull kind of really sucks. 

3. The song is just kind of blah.

It all seems too calculated for my liking. There's a lazy quality like much of the standard pop fare out there today that just makes me wonder what else FIFA could have come up with. Take a listen to the track below and I can elaborate:

First off, I will allow a concession for FIFA and Pitbull. The "theme" does serve a specific purpose separate from the "anthem," and that is to get people pumped up, not necessarily to inspire. I can see where this song will be able to accomplish that objective, because it's catchy, vibrant and definitely has a quality that makes repeat listenings possible.

But for something as big as the World Cup, there is still so much potential to do something a little more meaningful and lasting. Look at the 2010 theme, "Waka Waka (This Time For Africa)" by Shakira. The lyrics actually had a connective element to them and were uplifting while energizing. When you compare that to "We Are One," it really isn't even close.

First of all, Pitbull's lyrics are in quasi-broken English. Bland platitudes like "When the going gets tough, the tough get going" start off the proceedings, and real powerhouse phrases like: "One love, One Life, One World, One Fight, Whole World, One Night, One Place, BRAZIL" really make you think.

Things get even more complex when Jennifer Lopez comes in and really wants us to know that the world will unite. She repeats "world unite" a staggering six times in about a twenty-second span. Everything just sounds empty and really forced. It's almost like they couldn't decide between a sports arena song and a track designed for club success, so they settled for a weird hybrid that really doesn't work.

The only part of the song that makes any sense (or has some cultural identity attached to the World Cup and the host country) is when Brazilian singer Claudia Leitte comes in for a verse in Portuguese. It's wonderful, and it makes me sad that the whole song didn't feature more of Leitte's powerful vocals.

What do you think of Pitbull's World Cup Theme song?

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Comments (2)
  1. John 's profile

    John

    April 27th, 2014 @16:04

    The song is awful and nowhere near to be titled as the official song for FIFA.. The one by Garish W. is really cool https://www.youtube.com/watch?v=gSaIB1oJppw">https://www.youtube.com/watch?v=gSaIB1oJppw and completely gives a FIFA Anthem kinda feeling..

  2. Luke Thomas's profile

    Luke Thomas

    May 1st, 2014 @8:58

    Hey John, totally agree! That song by Garish is way better.

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