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The New "British Invasion"?

by Photo of Ross Bernhardt

One Direction and Ed Sheeran are leading the new wave of British sensations this summer.

The New

By Jesse Lawrence

Just like 1965, in 2013 the British are trampling the U.S. charts and concert calendar. As we all now know, the first invasion was led by the Beatles, with backup from the likes of The Kinks, The Who, and of course The Rolling Stones. Almost 50 years later, the Stones and The Who are still at it. In this version however, they are bayonets to the Howitzer of this year’s invasion: One Direction. Unlike our parent’s invasion, though, this years invasion is seeking complete world domination.

One Direction’s ‘Take Me Home’ Tour is a mega, 120-show tour spanning 8 months, and crossing through North America, Mexico, and Europe. The tour has left a wake of tearing teens, starting two weeks ago at BB&T Center in Sunrise, Florida. The average price for tickets to see the opening show in the states was $674, good for the 23rd most expensive concert of the summer. In fact, 34 of the 50 (68%) most expensive shows by average price are for One Direction Tickets. Coming in a distant 2nd behind 1D are The Rolling Stones, with seven of the top 50 shows.

The primary response to this in America has been to spend money like there's no tomorrow. As a result, three stops on the tour have an average price exceeding $1,000 and nine other shows have an average price above $750. When you factor in merchandise and concessions, you’ll be lucky to escape your local arena with anything left in your pockets. Joining One Direction across the pond for this year’s invasion is Ed Sheeran who has been on tour with chart-topper Taylor Swift since early March, a tour which won’t end until late-September. Swift and Ed Sheeran tickets are currently the 13th most expensive tour of the year with an average ticket price of $199, 67% below the going rate for One Direction tickets this year. Surprisingly, the most expensive stop on their tour is not in New York, LA or Chicago, but at Sacramento’s Sleep Train Arena where ticket prices start at $162 and average $517 apiece. Unlike One Direction, you can get into many Ed Sheeran/Taylor Swift shows for less than $100.

While One Direction and Ed Sheeran appeal mostly to the younger generation, there are just as many bands with older fan bases on tour this summer. These include The Stones, The Who, Muse, Sir Paul McCartney, Black Sabbath, New Order, Sting, and Depeche Mode. Whether you're 15 or 50, this summer's British invasion will not be televised, but it will be playing all summer at an arena near you.

Jesse Lawrence is the CEO of TiqIQ, an event-ticket search engine, and a ticket junkie who likes to write. His work has been published on Forbes and Grantland.

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