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Justin Bieber Will Mentor on "X-Factor"

by Photo of Ross Bernhardt

Just when these singing shows couldn’t get any bigger, Bieber shows up.

Justin Bieber Will Mentor on

Primetime TV is about to get a large helping of Justin Bieber.  TMZ is reporting that Bieber is one of the mentors on the singing competition show The X-Factor on Fox.  Bieber will be helping out L.A. Reid's contestants, while the other judges (Simon Cowell, Britney Spears, and Demi Lovato) will all have their own celebrity mentors.  

As Danger Guerrero points out over at Warming Glow, this whole arms race between all of the singing shows is getting out of hand:

The Voice brings in Christina Aguilera and Adam Levine; X Factor counters by adding Britney Spears and Demi Lovato; American Idol pushes the self-destruct button and rebuilds from the ground up by reaching out to Mariah Carey, Nicki Minaj, Kanye West, Keith Urban, and whoever the hell else they could get on the phone; X Factor doubles down by having Bieber appear as a mentor; Cee-Lo, uh… got a bird. It’s getting crazy out there. If they keep trying to one-up each other by throwing huge money at big-time pop stars, they run the risk of facing mutually assured destruction. Once mighty timeslot hegemons will be reduced to smoking craters on the schedule. Chaos will ensue, with networks rushing to fill their schedule with whatever slapped-together, half-brained show they came up with after recovering from the shock. 

With actual music stars now getting in the fold, the situation is getting a bit ridiculous.  The sums of money they are al demanding just to take part in these shows are staggering, and if they keep going down this road, networks and studios could be digging themselves big holes.  But maybe this could ultimately be a good thing.  Maybe when all the dust settles the American public will have finally reached its threshold for singing competitions and long for some scripted shows.

Probably not, though.  I can dream, right?

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